As a Direct Marketer in a tough economy, you are constantly being asked to do more with less. Generate more leads. Improve campaign results. Increase brand awareness. Streamline operational efficiency. Unfortunately, poor quality customer and prospect data can sabotage your direct marketing efforts and your reputation in the process. Want to get a handle on
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No Comments » In a recent article in Database Marketing, James Lawson discussed the ongoing debate of whether address data should be free. Back in November 2012, The Open Data User Group (ODUG) presented a paper that suggested an Open National Address Dataset (ONAD), built from three sources: Royal Mail’s Postcode Address File (PAF), Geoplace’s National Address Gazetteer
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One of the more interesting aspects of working for a data quality company is the challenge associated with solving real world business issues through effective data management. In order to provide an end-to-end solution, several moving parts must be taken into consideration, data quality software being just one of them. A few months back, helpIT
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