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Who is the “Current Resident”, anyway?

Our CEO received an extremely heavy, expensive-looking catalog in the mail the other day, from an upmarket retailer and addressed to a previous occupant of his house “Or Current Resident”. When you receive catalogs in the mail that are addressed to the previous homeowner or the “current resident”, do you read them or toss them?

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The 12 Days of Shopping

According to IBM’s real-time reporting unit, Black Friday online sales were up close to 20% this year over the same period in 2012.  As for Cyber Monday, sales increased 30.3% in 2012 compared to the previous year and is expected to grow another 15% in 2013. Mobile transactions are at an all time high and combined with in

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When Direct Marketing Fails…

As a Direct Marketer in a tough economy, you are constantly being asked to do more with less. Generate more leads. Improve campaign results. Increase brand awareness. Streamline operational efficiency. Unfortunately, poor quality customer and prospect data can sabotage your direct marketing efforts and your reputation in the process. Want to get a handle on

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The Cost of Addressing Data

In a recent article in Database Marketing, James Lawson discussed the ongoing debate of whether address data should be free. Back in November 2012, The Open Data User Group (ODUG) presented a paper that suggested an Open National Address Dataset (ONAD), built from three sources: Royal Mail’s Postcode Address File (PAF), Geoplace’s National Address Gazetteer

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Data Quality Makes the Best Neighbor

So this week’s #dataqualityblunder is brought to you by the insurance industry and demonstrates that data quality issues can manifest themselves in a variety of ways and have unexpected impacts on the business entity. Case in point – State Farm. Big company. Tons of agents. Working hard at a new, bold advertising campaign. It’s kind

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