There is no higher importance in managing customer information than when making decisions on health care. While most markets are busy striving for a ‘single customer view’ to improve customer service KPIs or marketing campaign results, healthcare organizations must focus on establishing a ‘single patient view’, making sure a full patient history is attached to a single, correct contact.
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No Comments » In the UK this Christmas, the most successful retailers have been those that sell online but allow collection by the shopper – in fact, these companies have represented a large proportion of the retailers that had a good festive season. One innovation has been the rise of online retailers paying convenience stores to take delivery
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I was listening to a program on BBC Radio 4 yesterday morning (You and Yours) about the difficulties that charities are facing in these straitened times: “Christmas is the season for giving and is often the big year-end push for many charities. But according to a report compiled by the Charities Aid Foundation and the
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We have all heard the story about the man who was sent a mailing for an expectant mother. Obviously this exposed the organization sending it to a good deal of ridicule, but there are plenty of more subtle examples of incorrect targeting based on getting the gender wrong. Today I was amused to get another
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For most of us around the US, the Department of Motor Vehicles is a dreaded place, bringing with it a reputation of long lines, mountains of paperwork and drawn out processes. As customers, we loathe the trip to the DMV and though while standing in line, we may not give it much thought – the
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