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Who is the “Current Resident”, anyway?

Our CEO received an extremely heavy, expensive-looking catalog in the mail the other day, from an upmarket retailer and addressed to a previous occupant of his house “Or Current Resident”. When you receive catalogs in the mail that are addressed to the previous homeowner or the “current resident”, do you read them or toss them?

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Where Big Data, Contact Data and Data Quality come together

We’ve been working in an area of untapped potential for Big Data for the last couple of years, which can best be summed up by the phrase “Contact Big Data Quality”. It doesn’t exactly roll off the tongue, so we’ll probably have to create yet another acronym, CBDQ… What do we mean by this? Well,

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Click & Collect – How To Do It Successfully?

In the UK this Christmas, the most successful retailers have been those that sell online but allow collection by the shopper – in fact, these companies have represented a large proportion of the retailers that had a good festive season. One innovation has been the rise of online retailers paying convenience stores to take delivery

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When Charitable Donations Fall – Who’s to Blame?

I was listening to a program on BBC Radio 4 yesterday morning (You and Yours) about the difficulties that charities are facing in these straitened times: “Christmas is the season for giving and is often the big year-end push for many charities. But according to a report compiled by the Charities Aid Foundation and the

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Data Quality and Gender Bending

We have all heard the story about the man who was sent a mailing for an expectant mother. Obviously this exposed the organization sending it to a good deal of ridicule, but there are plenty of more subtle examples of incorrect targeting based on getting the gender wrong. Today I was amused to get another

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