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Posts Tagged ‘soundIT’:


Phonetic Matching Matters!

by Steve Tootill (Tootle, Toothill, Tutil, Tootil, Tootal) In a recent blog entry, Any Advance on Soundex?, I promised to describe our phonetic algorithm, soundIT. To recap, here’s what we think a phonetic algorithm for contact data matching should do: Produce phonetic codes that represent typical pronunciations Focus on “proper names” and not consider other words Be

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Any Advance on Soundex?

A lot has been written about “phonetic algorithms” since Soundex was created for the US Census in (I think) 1880, but the world seemed to stand fairly still until computer software started to implement name matching in the 70’s. The strange thing is that Soundex seems to have remained the de facto standard until well

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