Our matching logic has developed and evolved over more than 20 years, based on the experience gained from over 2,000 companies in 30 countries using our matching software on an enormous variety of contact data – both business and consumer.
What really sets our software apart from simple deduplication software is helpIT systems’ outstanding customer service and matchIT’s ability to:
- Link matching records so you can build an accurate Single Customer View
- Find the most true matches with least false matches with Intelligent Fuzzy Matching
- Work with Business and Consumer Data, with a proven global track record
Effective matching of your customer data saves time and money and enables you to make better decisions.
- An accurate Single Customer View enables improved customer service and allows you to identify your best customers and opportunities for cross-selling
- Screening of bought-in data makes sure that you don’t send existing customers offers intended for new customers and reduces wasted direct marketing spend
- Deduplication of customer data leads to greater efficiency for sales and admin staff – as well as ensuring that you don’t send customers duplicate mail
- Accurate matching at data entry prevents creation of duplicate records and is an essential part of an effective Data Quality Firewall
How It Works
The matchIT algorithms are NOT generalized algorithms designed to match on any type of data such as product codes, prescription medicine names or part numbers. If you are going to match contact data effectively, you need an engine built from the ground up to deal with the variations found in names and addresses, as well as other contact attributes such as email address, phone number, and date of birth, which pose different challenges.
Because one methodology cannot be relied on exclusively to deal with all variations found in a typical database, the matchIT API uses multiple algorithms and lexicons to ensure that all types of difference are detected. It takes a 3-dimensional view of the data, never relying on any single item of data being correct or consistent!
Learn how our matching engine outperforms its competitors in matching effectiveness and accuracy here.
matchIT Data Quality Solutions uses a common matching engine across all its deployments, so you know that the same matching flexibility and results can be applied wherever matching is required in your systems environment.
To read about the different methods of deploying matchIT Data Quality Solutions, click here.
You can see the difference in match quality that matchIT Data Quality Solutions delivers by checking the matches that a trial finds in your data, however well its been cleaned to date. Just take a look at the examples below and ask yourself, “Will our current system pick all these records up as duplicates?”
You can see the difference in match quality that matchIT Data Quality Solutions delivers by checking the matches that a trial finds in your data, however well its been cleaned to date. Just take a look at the examples below and ask yourself “Will our current system pick all these records up as duplicates?”
Why choose the matchIT Matching Engine?
Achieve a Truly Accurate Single Customer View
Screen against Brought in Data to Remove Existing Customers
Accurate Matching at the Point of Capture prevents Duplicates
What our customers say
“matchIT allows us to identify true duplicates and make strong recommendations to staff to review ‘near’ matches. This will help reduce staff time and mailing costs.”
VP of Information Technology
MS Society of Canada