Suppress
Damage to Your Company's Reputation May Be Irreparable.
While duplicate records are a drag on productivity, resources, and money, your organization faces a potentially more serious problem: Accidentally targeting names of people who do not wish to be contacted. Even worse, your company may be accidentally targeting deceased individuals.
With marketers under the microscope of watchdog groups and government agencies, it’s more crucial than ever for all organizations to follow best practices when communicating with potential customers.
Easily remove records that shouldn't be in your database.
With the suppressIT module, suppression is a simple case of following a Wizard driven process. The power of this solution lies in its matching capabilities with industry standard lists, such as the DMA's Mail Preference Service (MPS) and Deceased Do-Not-Contact (DDNC) list. The greater the match rate, the more likely you have a name that should be removed from your database.
The proprietary fuzzy and phonetic matching algorithms of suppressIT achieve the highest hit rates and accuracy when comparing the files against your database or marketing lists. It detects potential matches, such as ‘Bill Dayton Jr.,’ and ‘Deighton, William Robert,' even if address information is entered incorrectly.
suppressIT performs the matching process across dozens of files in one single job.
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Suppression files available include: | ||
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• Gone-away suppressions |
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Learn more today.
The DMA has Do Not Contact lists preformatted for matchIT users. Visit the DMA web site for more information.
Request an evaluation of matchIT below, or contact helpIT systems for a technical walkthrough of the software at (866) 628-2448 or sales@helpIT.com.
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