matchIT Data Quality Suite
Accurate Addressing And Address Validation
Accurate addresses are an integral component of effective Customer Data Management and Marketing. The addressIT module extends the capabilities of the matchIT suite to standardize addresses to USPS regulation and provide address validation for each individual delivery point (DPV).
addressIT, a module to the matchIT suite, has been developed in partnership with Datatech SmartSoft, one of the leading and most trusted names in the mail management market. Through this partnership we bring to market address correction technology CASS Certifiedtm by the USPS® for over 10 years, within the workflow of a comprehensive data quality system.
According to USPS statistics, 24% of the nearly 200 Billion pieces of mail the Postal Service handles each year have address inaccuracies. But a standardized address simply corrected for mistakes and omissions is not necessarily deliverable. addressIT can determine whether a particular address is known to the USPS as a valid point for delivering mail, giving you the confidence your data is accurate – not just "standardized".
