News & Events
Two New Case Studies Added
A Single Customer View in the Non Profit sector
“Duplicate records in our CRM prevented us from getting a true 360 degree view of our customers...By identifying duplicates and merging records, we get a much more accurate picture of the value of each customer's relationship.
David Arbuthnot, VP of Information Technology, MS Society of Canada
The MS Society's mission is to mobilize people and resources to drive research for a cure for MS and to address the challenges of everyone affected. An estimated 13,500 women and men are volunteers for service programs, fund raising events, public awareness campaigns and social action activities.
With a membership of 28,000, the MS Society of Canada is the only national voluntary organization in Canada that supports both MS research and services for people with MS and their families. To maintain our high ethical standard when it comes to fundraising, the MS Society relies on grassroots events, personal and corporate gifts and the goodwill of Canadians impacted by MS. As such, we are careful stewards of all donations.
To meet the fundraising demands and forge stronger customer relationships the MS Society chose to implement technology that enables them to gain a single customer view and better see that there are individual people who support the charity in many different ways.
Read the full case study here
Accurate Matching Integrated into MS SQL Server
“The matchIT SQL command interface was ideal, and allowed us to provide quality phonetic de-duplication without any manual processing.”
“Using matchIT has increased our duplicate match rate by 18-25%. This therefore reduces our costs to our client.”
Dale Reed, DMB Group, IT Director
With over 25 years experience in direct response, dmbgroup is designed to help their customers enhance both the quality and quantity of their customer data by developing marketing analytics and communication programs based on real time customer information.
Accurate matching is a critical step in the analysis phase, and a prerequisite to measuring the effectiveness of a company’s marketing activity; as enhancing data against other datasources, existing data can be enhanced to give a more complete customer view.
dmbgroup implemented matchIT SQL, helpIT systems integrated data quality solution built for Microsoft SQL Server. Having used matchIT in a previous role, dmbgroup’s IT Director Dale Reed was already familiar with its capabilities and recognized how dmbgroup and their customers could benefit.
Read the full case study here
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