Save Time and Money in Direct Marketing
"I can now directly match results captured online, such as websites where responders request additional information, to campaign files prepared on a desktop, without needing to export SQL data to flat file, and import it back into SQL. Fewer steps mean fewer opportunities to introduce errors.”
Mary Ellen LaRochelle, Database Analyst, BKV
With 30 years in business and a staff of 180 professional marketers, BKV Inc.(Bennett Kuhn Varner, Inc.) is one of the largest independent full-service direct response agencies in the United States. BKV’s passion about direct marketing has allowed the company to work with Fortune 500 companies and some of the top nonprofit organizations in the world. Companies like AT&T, The Home Depot, Equifax, Six Flags and The Salvation Army work with BKV to connect their brands to new and existing customers.
To make sure the company’s process for preparing data for direct marketing campaigns and analyzing the results was operating as efficiently as possible, BKV’s Database Analyst Mary Ellen LaRochelle was on the lookout for a better, more streamlined way to work with client data. When BKV reached out to helpIT Systems they were looking to replace their existing data quality software solution with one that would improve processes and eliminate delays and outsourcing. BKV also needed to standardize on Microsoft SQL Server®for their systems database.
Read the full case study here