DM Review - Name Matching
What is the Importance of Accurate Name Matching?
As financial services companies expand their business, having a clear and thorough understanding of customers is becoming critical for successful growth. However, with customer information spanning multiple databases in different divisions, achieving a 3600 view of each customer across the organization has been extremely difficult.
The sheer volume of data inside the company, multiple points of interaction a customer has with the company (for different products and through different channels) and increasing regulations related to data privacy/verification have created significant complexity in extracting complete information for each customer and deploying the same for successful business decisions.
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