Integrated Analytics using the matchIT API
“Adding the matchIT API component enables us to optimize the quality of the information our customers work with...letting them select the most appropriate data from multiple records to sell into and market.”
Philippe Werey, Director, Blue Tahiti
Blue Tahiti is a leading-edge provider of analytical Customer Relationship Management (CRM) systems. Specifically, Blue Tahiti delivers the ability to make effective marketing and business decisions based upon intelligent analysis and reporting of customer data, allowing its clients to slash sales and marketing costs, enhance marketing effectiveness, and improve customer and channel loyalty.
Knowing that accurate interpretation of data begins with clean information, Blue Tahiti saw a unique opportunity: Create a tool that brings data matching together with data analysis.
Blue Tahiti selected the matchIT API: a data quality plug-in component for fuzzy matching, data formatting, and data cleansing. The product quickly and efficiently locates potential duplicate database records while allowing for phonetic equivalents and typing/reading errors. matchIT API is easily integrated into Blue Tahiti’s software line, providing a robust and effective tool for duplicate prevention, deduplication, and merge/purge activity.
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