Accurate Matching Integrated into MS SQL Server
“The matchIT SQL command interface was ideal, and allowed us to provide quality phonetic de-duplication without any manual processing.”
“Using matchIT has increased our duplicate match rate by 18-25%. This therefore reduces our costs to our client.”
Dale Reed, DMB Group, IT Director
With over 25 years experience in direct response, dmbgroup is designed to help their customers enhance both the quality and quantity of their customer data by developing marketing analytics and communication programs based on real time customer information.
Accurate matching is a critical step in the analysis phase, and a prerequisite to measuring the effectiveness of a company’s marketing activity; as enhancing data against other datasources, existing data can be enhanced to give a more complete customer view.
dmbgroup implemented matchIT SQL, helpIT systems integrated data quality solution built for Microsoft SQL Server. Having used matchIT in a previous role, dmbgroup’s IT Director Dale Reed was already familiar with its capabilities and recognized how dmbgroup and their customers could benefit.
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