A True 360 Degree Customer View
“Duplicate records in our CRM prevented us from getting a true 360 degree view of our customers...By identifying duplicates and merging records, we get a much more accurate picture of the value of each customer's relationship."
David Arbuthnot, VP of Information Technology
Read the full case study here
The MS Society's mission is to mobilize people and resources to drive research for a cure for MS and to address the challenges of everyone affected. An estimated 13,500 women and men are volunteers for service programs, fund raising events, public awareness campaigns and social action activities.
With a membership of 28,000, the MS Society of Canada is the only national voluntary organization in Canada that supports both MS research and services for people with MS and their families. To maintain our high ethical standard when it comes to fundraising, the MS Society relies on grassroots events, personal and corporate gifts and the goodwill of Canadians impacted by MS. As such, we are careful stewards of all donations.
To meet the fundraising demands and forge stronger customer relationships the MS Society chose to implement technology that enables them to gain a single customer view and better see that there are individual people who support the charity in many different ways.