Record Linking

Single Customer View

Data Matching

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Change of Address

Address Verification

Data Accuracy

GDPR Compliance

Quality Assurance

Security / Auditability

Data Control

Software trusted by the best brands around the globe.

In fact, over 2,000 in 30 countries and on 5 continents.

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connells logo

Single customer view

Single Customer View

Establish and maintain an accurate and complete Single Customer View, including up-to-the-minute transactions

Record linking

Record Linking

Link customer records across systems to improve customer satisfaction and reveal cross-selling opportunities



Built for contact data, matchIT’s intelligent matching finds more true matches and less false matches

matchIT + Alteryx

Matching and unifying contact data in Alteryx just got a whole lot easier, faster and dependably accurate. For anyone who uses Alteryx, it removes the complexity of transforming data into a reliable and actionable resource.

Don’t just take our word for it

Read what some of our customers have to say:

“Without accurate, flexible and quick matching routines our single customer view, which is at the heart of our business decisions, simply would not exist. matchIT SQL not only provides the output we require, but its flexibility also means we could integrate the software into our existing data solution without the need for time-consuming and expensive redevelopment.”

Head of Customer InsightScotts & Co.Read the case study here

“We have seen a significant increase in accuracy and a reduction in false positives. In a typical data set, with user-inputted data, we will often see a match rate in excess of 90%, compared to 40-60% previously. This increase, when applied to our millions of rows of address data, is huge!”

IT Systems DevelopmentConnells GroupRead the case study here

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matchIT on demand

Match & Dedupe Your Data Online in Minutes

The Data Quality Cloud Service to match multiple contact data lists for suppression and removal of duplicates. Intelligent Matching built for Contact Data and trusted by the world’s biggest brands.

British Airways GDPR Fine

BA fine biggest of its kind in the UK – but it could have been bigger.

“The law is clear – when you are entrusted with personal data, you must look after it. Those that don’t
Read article

emply nhs patient seats

Ghost Patients: Cleansing the Patient Records that Haunt the NHS

If you haven’t been in contact with your GP in the past six months, you might be mistaken as a
Read article

gdpr: big fines

FCA Fine Raises the Bar on Single Customer View

I may have eaten the last mince pie, but I’m still digesting the news about Santander before Christmas – Santander
Read article

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