Data, Hoverboards and Ashley Madison. 2015 Review

Data, Hoverboards and Ashley Madison. 2015 Review

Imagine if Marty McFly had gone back to 1985 telling the world what he saw in the real 2015, they would have locked him up in a loony bin. That people of today walk around with electronic devices smarter than anything or everything in the world had back then, in their pockets. And these devices can do almost everything, from hailing a cab, buying 3D printed ornaments from Venezuela, check Chinese stock markets or watch television.

The irony is that people of today call these devices “phones”, which is one of the less popular functions of them. Yet the possibilities of phones grow every day, largely due to all the data they collect. Data being generated and recorded of every person, making their lives easier, less congested and more connected. While we churn this data and create it by the petabyte everyday, we’re realizing that making sense of it is the new challenge – and securely maintaining and storing accurate data is essential.

At helpIT we’ll have been working with data for 25 years as of 2016, which makes us some of the few young adults in a world of newborn data companies. But before we turn 25, we thought it might be good to take a look back at 2015, our 24th year and reflect on how data has become rather newsworthy.

Headlines that worried us…

The most shocking of data scandals in 2015 was the breach of security at AshleyMadison.com, an online marketplace for married folk with a wandering eye.  The world watched in fascinated horror as the site’s 37 million members scrambled to save their marriages, careers, and reputations.  No one was exempt:  the compromised membership list even included members of the United Nations and the Vatican.  More worrisome to companies watching this event unfold was the suspicion that the leak came from a disgruntled employee.  Which is a good reminder to all of us that while protecting your database from outside threats is a priority, never overestimate the loyalties of those on the inside as well.

While the original cyber-attack on Sony Pictures Entertainment occurred in 2014, the aftershocks were still arriving in the new year.  Especially when Wikileaks made the decision to create a searchable data dump on more than 30,000 private documents from the breach.  Citing public interest, Wikileaks claimed that Sony’s influence on Washington made the inner workings of their company relevant to the general public.  Companies everywhere began beefing up their privacy settings.

Some good news…

As the data security attacks kept coming, businesses were forced to reanalyze the priority placed on data security as well as data’s importance to their organizations.  Quality database management not only keeps customers safe, but businesses now recognize that accurate contact data can be used to keep customers happy.  According to an Accenture poll, 89 percent of business leaders believe big data will revolutionize business operations in the same way the Internet did.

These same leaders are planning on pursuing big data projects in 2016 in order to seize a competitive edge.  To this effect, many businesses are recognizing that the first step is improving the quality of their contact databases in order to better serve their customers.  For consumers, this should bring a more personalized and effective e-commerce experience in the New Year.

What we were up to…

With database management taking center stage on the corporate agenda, we at helpIT systems have been hard at work to meet this rising demand.  While we have a wide range of unrivaled data quality software solutions, the year of 2015 began a shift away from individual products towards a more complete data quality solution providing customers with a one-stop shop for data quality, data matching, and data enrichment.  Our staff has been working diligently to ensure that we are ready to provide both our current and our new customers with stellar customer service and technical support that exceeds expectations.

To that end, helpIT systems rolled out a new website designed with the customer experience in mind.  Our goal was to provide more value through instructional tools and industry resources.  While data quality software and solutions are our primary focus, we strive to be a resource to those who visit www.helpit.com looking for answers about all aspects of data quality.

Expectations for 2016…

Perhaps the most pervasive change in the data industry during 2015 was the rapid growth in the “internet of things”.  While the technology has been around for years, we saw a large jump in the amount of devices created to monitor data in our personal lives.  Sales of everything from Fitbits, to monitor your health, to Nests, a home thermostat that adapts to your behaviors and the seasons, have boomed.  We expect to see more of this in 2016.

While this data will save electricity, ideally make us rethink our fitness goals, and improve home security, both companies and consumers are looking ahead to ensure this data is better protected than the troves that came before it.  Because while the concept of data has been around for a while, 90 percent of the world’s data was collected within the last two years.  Companies are learning how important it is to keep this information safe, and that is good news for everyone in 2016.
As all of this data is being collected, the feat of managing it looms before us like perfecting a true hover-board (which can actually just about hover over water).  A company can only hope to gain the competitive edge from data analysis if it possesses secure, accurate, and searchable contact data.  helpIT systems has been a partner to companies in this goal for the past 24 years and we will continue to grow and be there for 24 more.

Happy Holiday and a Prosperous New Year to all!

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