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When Direct Marketing Fails…

As a Direct Marketer in a tough economy, you are constantly being asked to do more with less. Generate more
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The Cost of Addressing Data

In a recent article in Database Marketing, James Lawson discussed the ongoing debate of whether address data should be free.
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Click & Collect – How To Do It Successfully?

In the UK this Christmas, the most successful retailers have been those that sell online but allow collection by the
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When Charitable Donations Fall – Who’s to Blame?

I was listening to a program on BBC Radio 4 yesterday morning (You and Yours) about the difficulties that charities
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Data Quality Makes the Best Neighbor

So this week’s #dataqualityblunder is brought to you by the insurance industry and demonstrates that data quality issues can manifest
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Data Quality and Gender Bending

We have all heard the story about the man who was sent a mailing for an expectant mother. Obviously this
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Taking a Look at Data Quality Services in SQL Server 2012

As part of our ongoing research and development, I’ve been looking at the new Data Quality Services functionality that’s available
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When Data Quality Goes Wrong…

When Data Quality Goes Wrong… Whether you are a data steward or not, we’ve all experienced the unfortunate consequences of
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Keep your SQL Server data clean – efficiently!

Working with very large datasets (for example when identifying duplicate records using matching software) frequently can throw up performance problems
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Phonetic Matching Matters!

by Steve Tootill (Tootle, Toothill, Tutil, Tootil, Tootal) In a recent blog entry, Any Advance on Soundex?, I promised to
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