We thought the best place to start the new Clean Data Blog would be with a quick look at our new tagline – Cleaner Data. Better Decisions.
It’s catchy – we know – but it’s also a very important principle to us. When a company is going down the path of planning a data quality solution there are many facets that are being considered. With data integration, warehousing, budget and implementation questions to answer – it’s easy to forget that the ultimate goal behind the initiative is to make better decisions. Period.
When we first speak to a company, this is the primary focus. To understand the business challenges that they face so that we can build a solution to allow you to TRUST your data. The more you trust your data, the more successful you and your organization can become. When you are confident that your customer data is accurate, you can market to them without ticking anyone off and without throwing money out the window. When you know that your transaction histories are linked to your customer contact data, you can rest easy that your customer service team can provide your customers with the best possible support and service. When you know that your metrics are accurate, you can feel confident planning merchandising and expansion strategies.
Makes sense right? We thought so.
Here’s the most important thing: When you know your data is good – you can move quickly, strategically and efficiently to outsmart your competition and drive the business forward. Hesitating because you’re not sure if what you are looking at is a real reflection of the current state of the business – can mean certain doom. It’s not a practical way to run a business in today’s market. And with strong data quality tools (like ours) it’s also unnecessary.
How clean is your data?