Our matching logic has developed and evolved over more than 20 years, based on the experience gained from over 2,000 companies in 30 countries using our matching software on an enormous variety of contact data – both business and consumer.
What really sets matchIT apart from simple deduplication software is its ability to:
- Link matching records automatically so you can build an accurate Single Customer View
- Find the most true matches with the least false matches with Intelligent Fuzzy Matching
- Maximise the number of gone away and deceased suppressions that can be removed using third party reference files
- Work with Business and Consumer Data, with a proven global track record
Effective matching of your customer data saves time and money and enables you to make better decisions.
- An accurate Single Customer View enables improved customer service and allows you to identify your best customers and opportunities for cross-selling
- Screening of bought-in data makes sure that you don’t send existing customers offers intended for new customers and reduces wasted direct marketing spend
- Deduplication of customer data leads to greater efficiency for sales and admin staff – as well as ensuring that you don’t send customers duplicate mail
- Accurate matching at data entry prevents creation of duplication records and is an essential part of an effective Data Quality Firewall
How It Works
The matchIT algorithms are NOT generalised algorithms designed to match on any type of data such as product codes, prescription medicine names or part numbers. If you are going to match contact data effectively, you need an engine built from the ground up to deal with the variations found in names and addresses, as well as other contact attributes such as email address, phone number, and date of birth, which pose different challenges.
Because one methodology cannot be relied on exclusively to deal with all variations found in a typical database, the matchIT matching engine uses multiple algorithms and lexicons to ensure that all types of difference are detected. It takes a 3-dimensional view of the data, never relying on any single item of data being correct or consistent!
matchIT Data Quality Solutions uses a common matching engine across all its deployments, so you know that the same matching flexibility and results can be applied wherever matching is required in your systems environment.
To read about the different methods of deploying matchIT Data Quality Solutions, click here.
Or first, you might want to check out below some examples of the kinds of matches we can find!
You can see the difference in match quality that matchIT Data Quality Solutions delivers by checking the matches that a trial finds in your data, however well its been cleaned to date. Just take a look at the examples below and ask yourself, “Will our current system pick all these records up as duplicates?”
You can see the difference in match quality that matchIT Data Quality Solutions delivers by checking the matches that a trial finds in your data, however well its been cleaned to date. Just take a look at the examples below and ask yourself “Will our current system pick all these records up as duplicates?”
Why choose the matchIT Matching Engine?
Achieve a Truly Accurate Single Customer View
Screen against Bought in Data to Remove Existing Customers
Accurate Matching at the Point of Capture prevents Duplicates
What our customers say
What sets matchIT apart is its ability to match the records even when data entry discrepancies exist. Mispelled names, typos, and differing abbreviations are not a problem for matchIT. At times matchIT knows what our users were thinking when they originally created the records.
Director of Business Systems.