Alteryx is widely recognised as a powerful self-service analytics platform. It can however prove difficult to match and unify contact data effectively, let alone with any degree of simplicity.
Like most data management solutions, Alteryx relies on “conventional matching” – extended match codes, pseudo-phonetic algorithms such as Soundex and Metaphone etc. in an iterative trial and error approach to try and achieve “adequate” results.
Customers who have used the matchIT AI matching engine integrated into Alteryx have reported a number of key benefits:
- Handles unstructured data – users don’t need to standardize, cleanse & format data before matching.
- Workflows are easy to set up so that future runs can be launched at the click of a button.
- They don’t need to experiment with obscure algorithms and options to get accurate results.
- Common data errors no longer cause false and missed matches.
Why use matchIT for Alteryx?
Lightning speed due to processing entirely in-memory
Scales automatically across multiple processors
Simplify your job and get better matches right away
What our customers say
“Alteryx is amazing but we’ve always struggled to use the fuzzy matching at the level we require, which is why we’ve used other products in the space. Combining the Alteryx UI with the matchIT matching engine allows us to give much more access functionality and ensure consistent results across the organization.”
Major Alteryx User