An easy-to-use, wizard-driven implementation of matchIT Data Quality Solutions that you can also automate: Deduplication, Merge/Purge for multiple files, Address Verification, Suppression of Deceased and Gone Away names, and Data Enhancement.
matchIT Desktop is an integrated but modular application which enables marketers to improve analysis and make better decisions, based on cleaner, well-structured data.
- Improve targeting and customer insight by identifying your best customers and cross-selling opportunities
- Avoid wasted spend on incorrect addresses, duplicate records and people who have moved, died or opted out
- Measure data quality and enrich it by appending data from third party files
- Save time by automating regular jobs, with drill-down management reports
- Save mailing costs with Mailsort and Downstream Access sortation.
- Deduplication and Merge/Purge within and across any number of files for mailing
- UK and International address verification for 240 countries worldwide
- Suppression and update of MPS, TPS, CTPS, Deceased and Goneaway names
- Comprehensive Mailsort and Downstream Access services for mailers
- Data Enrichment for business and consumer data
matchIT Desktop also enables record linking, transfer & consolidation of customer information across files to establish an accurate and complete Single Customer View.
matchIT Desktop imports data from a wide variety of sources including Excel, SQL Server, Oracle, MySQL and CSV/text files. The software intelligently deciphers all kinds of files, automatically standardizing poorly and inconsistently structured data.
- Suitable for both technical and non-technical users
- Desktop deployment under Windows Vista or later on any modern PC
- Powerful job scripts allow technical users to implement custom rules for non-technical users to process
- Host third party suppression and data enhancement files locally, or link to matchIT Data Services for this data
After processing you can write a clean file out for marketing, or you can export matching references and correct addresses to your database.
matchIT Desktop runs on Windows Vista and all later Windows operating systems. It can operate on anything from an entry-level workstation to a high-powered server, either natively or via remote access architecture.
Performance of matching depends principally on the hardware and level of duplication, and the number of records matchIT Desktop can process depends on record length, but typical scenarios are as follows:
- Process up to 5 million records at a time
- Dedupe over 2 million records an hour on a low cost dual core PC
- UK address verification over 2 million records an hour
- Suppression against major industry files over 100k records per hour
Why choose matchIT Desktop?
Simple and Effective Desktop Data Cleansing Software
Make Better Decisions with Cleaner, more Accurate Data
Allows non-technical users to Amend and Repeat Jobs
What our customers say
matchIT aids in reducing overall campaign costs by making sure we only mail or call each company only once. In addition, the product was easy to pick up with little help.
Paul, Data Campaign Manager.
Bank of Scotland