You already know that matching isn’t just needed for removing duplicate records. A vital use of matching is Record Linking i.e. linking or grouping together records that match each other – sometimes just in pairs but frequently in groups of three, four or many more records for the same person, family, address, business etc. matchIT automatically performs record linking as part of the matching process, assigning a Match Reference to group the records together and a count of the number of duplicate records in the group. matchIT assigns the Unique Reference of the Master Record in the group as the Match Reference.
If the source data being matched includes a Unique Reference for each input record, matchIT uses the Master Record’s Unique Reference as the Match Reference for each record in the group. If no Unique Reference is supplied, matchIT assigns Unique References automatically. matchIT also automatically determines which record in the group is the Master Record – usually this is the most complete record in the group, but the user can configure the software to prioritise data attributes that are most important to their use case e.g. to prioritise the email address with the highest quality score (which is also assigned by matchIT automatically) or the most complete phone number.